Somersby 2014 Summer Program

How do you maintain your status as the unofficial drink of summer? You make sure you’re everywhere, and that’s exactly what Somersby did in the summer of 2014. From 42 LCBOs across Ontario, to 5 well-known music festivals in Ontario and British Columbia, to participating at this year’s Toronto Festival of Beer.

Staff were hand-selected based on previous experience with alcohol brands, as well as that special mix of being professional and super fun.

 

In addition to sampling and promoting the brand on social media, festival teams were responsible for managing games and activities like the Somersby Ballpit, ping-pong and twister. Providing patrons with brand knowledge was step 1. And step 2 was giving them a branded experience they would never forget!